Discoverflow | Barbados | Technology, connectivity key for national tourism product

Technology, connectivity key for national tourism product


BRIDGETOWN, Barbados (October 4th, 2018) – Barbados’ leading telecommunications provider is encouraging local hospitality players to further incorporate technology and connectivity in their day-to-day operations.

Against the backdrop of celebrations for Tourism Week, which was held under theme ‘Tourism and the Digital Transformation’, the hospitality sector has received this timely word of advice from Flow and C&W Business.

“We are pleased to be an official partner of the Barbados Tourism Product Authority and this year’s theme underscores the need for investment in digital technologies that can help foster an environment for innovation and entrepreneurship in tourism,” said Marilyn Sealy, Director of Communications and Stakeholder Management, Flow Barbados.

“This global theme of incorporating digital technologies in our national tourism portfolio sits squarely in line with our mission and it is a philosophy that certainly extends to both Flow and C&W Business.”

Sealy was speaking during the recent Tourism Career Showcase at the Lloyd Erskine Sandiford Centre, which was jointly sponsored by Flow and C&W Business and coincided with World Tourism Day on Thursday.

“As we live in an increasingly connected and interdependent world with digital advances transforming our interactions, we now not only need new tools but we also need new ways of thinking,” she said.

“We are of the opinion that digital transformation is all about providing opportunities that foster inclusiveness, local community empowerment and efficient resource management, so we certainly look forward to leveraging the clear synergies that exists between technology and our vitally important tourism product. Just as we continue to invest in our networks, we will continue to invest in our relationship with the hospitality sector.”

During the Tourism Career Showcase, exhibitors were drawn from a number of hospitality sectors including hotels, restaurants, attractions, airlines and travel agencies, government entities, financing agencies, along with private businesspeople and entrepreneurs.



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